Apple event: Live blog of Apple's latest announcement

What will Apple unveil next? Stay tuned to our live blog for the latest.

10/22/2013 6:37:05 PM Amy.Hubbard
Apple has wrapped up its event in San Francisco. See Tech Now for more on today's announcements. Stay tuned for a little while longer for more reactions!

3rd & 7 37yd

10/22/2013 3:06:31 PM Stacey.Leasca
Has the tablet revolution run out of steam?

Three years ago, Apple unveiled the first iPad, which had a bigger impact than anyone could have imagined. PC and laptop sales have been dropping, and for the first couple of years, sales of iPads regularly eclipsed the most optimistic estimates.

But as Apple prepares to announce new versions of its iPads today, analysts are increasingly pessimistic about the outlook for growth in tablets.

Read the full story here
10/22/2013 3:10:05 PM Stacey.Leasca
10/22/2013 3:10:13 PM Stacey.Leasca
As Apple gears up Tuesday to reveal its latest versions of the iPad and iPad Mini, investors seem to be finally getting a bit more optimistic about all these new product launches.

On Monday, Apple's stock was up 2.84%, or $14.43, to $523.32 in mid-day trading.
by Chris O'Brien via twitter 10/22/2013 3:12:49 PM
Apple event: Expect new iPads, Macs and Mavericks, but no Apple TV latimes.com/business/techn… via @latimes
by Chris O'Brien via twitter 10/22/2013 3:12:54 PM
School iPads to cost nearly $100 more each, revised budget shows latimes.com/local/la-me-ip… tip @techmeme .
10/22/2013 3:19:22 PM Amy.Hubbard
New large-size iPad and a more mini mini? Retina display on the mini? Garage Band for free? What to expect
10/22/2013 3:22:03 PM Stacey.Leasca
More Apple news:
Apple Inc. has hired Burberry Chief Executive Angela Ahrendts to run its retail division, hoping her background melding technology, fashion and commerce will be the right mix to navigate the future of the stores that have been a cornerstone of its success.
by Chris O'Brien via twitter 10/22/2013 3:27:55 PM
Apple iPad event. (@ Yerba Buena Center for the Arts - @ybca w/ 9 others) [pic]: 4sq.com/1gBBOyT
by kevinfreitas via twitter 10/22/2013 3:29:31 PM
Obligatory morning-of #Apple product announcement shop message http://pbs.twimg.com/media/BXMDJokCcAIS_wr.jpg
by Mashable via twitter retweeted by obrien 10/22/2013 3:35:13 PM
Update: Apple will live stream today's iPad event on its website: on.mash.to/1gBmulQ
by L.A. Times Biz News via twitter retweeted by obrien 10/22/2013 3:38:37 PM
Check here for live updates on Apple's announcements today -- iPad, Mavericks OS X, and more lat.ms/H06glK
10/22/2013 3:56:14 PM Amy.Hubbard
Quick! Get rid of that old iPad before you want to buy the new one. Glyde, GameStop, Amazon, take your pick.
by PCMagLIVE via twitter 10/22/2013 3:57:22 PM
The line grows for the Apple event. http://pbs.twimg.com/media/BXMVEeeCQAAjbbL.jpg
by Chris O'Brien via twitter 10/22/2013 3:59:44 PM
Apple CFO Peter Oppenheimer arrives at Apple's Special Event. http://pbs.twimg.com/media/BXMV6IUCcAE77DK.jpg
by Chris O'Brien via twitter 10/22/2013 4:08:15 PM
They've opened the gates to start letting press in to Apple's special iPad event. http://pbs.twimg.com/media/BXMX3JEIIAA6it9.jpg
by PMoneyLA via twitter retweeted by obrien 10/22/2013 4:09:00 PM
Apple, introducing new iPads TODAY, is making inroads in the business world. latimes.com/business/la-fi… @obrien #apple #iPad
by Chris O'Brien via twitter 10/22/2013 4:09:33 PM
Is iPad fading? What's at stake for Apple with today's iPad event: latimes.com/business/techn…
by Chris O'Brien via twitter 10/22/2013 4:12:14 PM
Outside Apple's iPad event. http://pbs.twimg.com/media/BXMYxPxCUAAhi7S.jpg
10/22/2013 4:15:47 PM Amy.Hubbard
As Apple rolls out its new iPads, the LA school district can't get a break on the old ones. A revised budgets shows it will cost $770 per iPad -- nearly $100 more each than originally forecast. And the price doesn't go down until AFTER the district spends $400 million for the iPad
by Amy.Hubbard

s. Ouch.
by Chris O'Brien via twitter 10/22/2013 4:17:10 PM
Apple's special event at Yerba Buena. http://pbs.twimg.com/media/BXMZ5j-CcAAoVAO.jpg
by evoramirez via twitter 10/22/2013 4:23:40 PM
"@CNET : Apple's Steve Cano is here with what could be a pumpkin spiced latte. Color hint? cnet.co/liveblog http://pbs.twimg.com/media/BXMXnxyCAAIV3E_.jpg" wat
by Los Angeles Times via twitter retweeted by obrien 10/22/2013 4:25:51 PM
What will Apple unveil today? Follow our live blog and tech reporter @Obrien to find out: lati.ms/q3U5f
by Jon Swartz via twitter retweeted by obrien 10/22/2013 4:26:31 PM
If there's one thing Apple enjoys doing, it's making people wait in line. http://pbs.twimg.com/media/BXMWC44CQAIpmu5.jpg
by YahooTech via twitter retweeted by obrien 10/22/2013 4:27:09 PM
The Apple Store is down in anticipation of today's iPad event, which starts at 1PM. in.finance.yahoo.com/news/apple-sto… http://pbs.twimg.com/media/BXL494lCEAA63nA.jpg
by horwitz via twitter retweeted by obrien 10/22/2013 4:27:28 PM
Beautiful image on Apple.com home page announcing livestream of iPad event. ht: @thenickguy http://pbs.twimg.com/media/BXLvZCaCMAARrpg.jpg
by CaseyNewton via twitter retweeted by obrien 10/22/2013 4:27:45 PM
I need to hear three words from Apple today, and those three words are Pumpkin Spice iPad.
by iPhone5releases via twitter retweeted by obrien 10/22/2013 4:29:09 PM
New iPad 5 vs iPad 2 – The New iOS Tablet Comparison with Apple iPad 2 - Pentagon Post goo.gl/iSKVt8
by Jessica Guynn via twitter 10/22/2013 4:32:03 PM
Microsoft working on Google Glass rival, HTC making smartwatch, reports say: HTC and Microsoft, two companies ... lat.ms/1a3Pk6R
by Chris O'Brien via twitter 10/22/2013 4:39:34 PM
Analyst Tim Bajarin sports the rare gold iPhone 5s outside the iPad event. http://pbs.twimg.com/media/BXMfBvqCcAAWtmN.jpg
by Chris O'Brien via twitter 10/22/2013 4:46:53 PM
Apple SVP Eddy Cue http://pbs.twimg.com/media/BXMgs_TCcAAy2lE.jpg
by Chris O'Brien via twitter 10/22/2013 4:47:57 PM
And we're in! 10 minutes and counting. http://pbs.twimg.com/media/BXMg8kKCEAAN3C9.jpg
by Chris O'Brien via twitter 10/22/2013 4:59:55 PM
Audience gearing up fro things to get started. http://pbs.twimg.com/media/BXMjr1SCAAEKYTN.jpg
by Ross Rubin via twitter retweeted by jguynn 10/22/2013 5:02:10 PM
“And now I’m taking another step toward my seat at the Apple event. And here’s a photo of my shoelace.”
10/22/2013 5:03:51 PM Chris.OBrien
Tim Cook is on the stage. Talking...iPhone,
by Chris O'Brien via twitter 10/22/2013 5:04:28 PM
Tim Cook http://pbs.twimg.com/media/BXMkudpCcAAwtoG.jpg
10/22/2013 5:07:22 PM Chris.OBrien
Now showing a video montage of iPhone 5s and 5c launch day.
by iGooner7 via twitter 10/22/2013 5:08:16 PM
iPhone 5S and 5C sold 9 million during launch weekend. #Apple
10/22/2013 5:08:28 PM Chris.OBrien
Two thirds of iPhone now running iOS 7.
by Kathleen S. Fliss via twitter 10/22/2013 5:10:09 PM
Smiles on all the customer faces in the Apple video looks like "Charlie and the Chocolate Factory" - best possible experience #Apple
by mims via twitter retweeted by jguynn 10/22/2013 5:10:55 PM
Now's the moment that every tech journalist on the planet becomes an Apple PR flack
10/22/2013 5:11:11 PM Chris.OBrien
"Our competition is confused." Cook says.
10/22/2013 5:11:45 PM Chris.OBrien
Cook: "We've been really hard at work on the Mac. And we've got some really exciting things to show you."
10/22/2013 5:12:15 PM Chris.OBrien
Craig Federighi now on stage talking Mac OS X Mavericks.
by Ben Bajarin via twitter retweeted by jguynn 10/22/2013 5:12:41 PM
Apple remaining committed to PCs. This is a key observation.
by Jessica Guynn via twitter 10/22/2013 5:13:28 PM
Sounds like there may be a few things that people did not expect at Apple announcement.