Apple event: Live blog of Apple's latest announcement

What will Apple unveil next? Stay tuned to our live blog for the latest.

3rd & 7 37yd

10/22/2013 4:15:47 PM Amy.Hubbard
As Apple rolls out its new iPads, the LA school district can't get a break on the old ones. A revised budgets shows it will cost $770 per iPad -- nearly $100 more each than originally forecast. And the price doesn't go down until AFTER the district spends $400 million for the iPad
by Amy.Hubbard

s. Ouch.
by Chris O'Brien via twitter 10/22/2013 4:17:10 PM
Apple's special event at Yerba Buena. http://pbs.twimg.com/media/BXMZ5j-CcAAoVAO.jpg
by evoramirez via twitter 10/22/2013 4:23:40 PM
"@CNET : Apple's Steve Cano is here with what could be a pumpkin spiced latte. Color hint? cnet.co/liveblog http://pbs.twimg.com/media/BXMXnxyCAAIV3E_.jpg" wat
by Los Angeles Times via twitter retweeted by obrien 10/22/2013 4:25:51 PM
What will Apple unveil today? Follow our live blog and tech reporter @Obrien to find out: lati.ms/q3U5f
by Jon Swartz via twitter retweeted by obrien 10/22/2013 4:26:31 PM
If there's one thing Apple enjoys doing, it's making people wait in line. http://pbs.twimg.com/media/BXMWC44CQAIpmu5.jpg
by YahooTech via twitter retweeted by obrien 10/22/2013 4:27:09 PM
The Apple Store is down in anticipation of today's iPad event, which starts at 1PM. in.finance.yahoo.com/news/apple-sto… http://pbs.twimg.com/media/BXL494lCEAA63nA.jpg
by horwitz via twitter retweeted by obrien 10/22/2013 4:27:28 PM
Beautiful image on Apple.com home page announcing livestream of iPad event. ht: @thenickguy http://pbs.twimg.com/media/BXLvZCaCMAARrpg.jpg
by CaseyNewton via twitter retweeted by obrien 10/22/2013 4:27:45 PM
I need to hear three words from Apple today, and those three words are Pumpkin Spice iPad.
by Chris O'Brien via twitter 10/22/2013 4:46:53 PM
Apple SVP Eddy Cue http://pbs.twimg.com/media/BXMgs_TCcAAy2lE.jpg
by Chris O'Brien via twitter 10/22/2013 4:47:57 PM
And we're in! 10 minutes and counting. http://pbs.twimg.com/media/BXMg8kKCEAAN3C9.jpg
10/22/2013 5:07:22 PM Chris.OBrien
Now showing a video montage of iPhone 5s and 5c launch day.
by iGooner7 via twitter 10/22/2013 5:08:16 PM
iPhone 5S and 5C sold 9 million during launch weekend. #Apple
10/22/2013 5:08:28 PM Chris.OBrien
Two thirds of iPhone now running iOS 7.
by Kathleen S. Fliss via twitter 10/22/2013 5:10:09 PM
Smiles on all the customer faces in the Apple video looks like "Charlie and the Chocolate Factory" - best possible experience #Apple
by mims via twitter retweeted by jguynn 10/22/2013 5:10:55 PM
Now's the moment that every tech journalist on the planet becomes an Apple PR flack
10/22/2013 5:11:11 PM Chris.OBrien
"Our competition is confused." Cook says.
10/22/2013 5:11:45 PM Chris.OBrien
Cook: "We've been really hard at work on the Mac. And we've got some really exciting things to show you."
10/22/2013 5:12:15 PM Chris.OBrien
Craig Federighi now on stage talking Mac OS X Mavericks.
by Ben Bajarin via twitter retweeted by jguynn 10/22/2013 5:12:41 PM
Apple remaining committed to PCs. This is a key observation.
by Jessica Guynn via twitter 10/22/2013 5:13:28 PM
Sounds like there may be a few things that people did not expect at Apple announcement.
10/22/2013 5:14:15 PM Chris.OBrien
Federighi says installing Mavericks should give you an extra hour of battery life on your Mac.
10/22/2013 5:47:02 PM Chris.OBrien
10/22/2013 5:47:03 PM Chris.OBrien
by Jessica Guynn via twitter 10/22/2013 5:47:12 PM
Apple to release Mavericks OS X today for free: Apple announced it will release the latest version of its comp... lat.ms/1cTA2nG
by Chris O'Brien via twitter 10/22/2013 5:48:08 PM
Apple getting geeky with new Garageband features.
by Chris O'Brien via twitter 10/22/2013 5:49:14 PM
And these apps are free with purchase of new iOS or Mac device. And new iLife apps available today.
by cargoweasel via twitter retweeted by jguynn 10/22/2013 5:49:33 PM
wow garageband has an automatic drummer. it even sleeps on your couch.
by Chris O'Brien via twitter 10/22/2013 5:49:35 PM
Cue: Now iWork. Completely rewritten from ground up.
by nichcarlson via twitter retweeted by jguynn 10/22/2013 5:50:25 PM
Just spotted famous CEO coach Bill Campbell in the audience at the Apple event
by Chris O'Brien via twitter 10/22/2013 5:50:56 PM
Cue talking updates to Pages. http://pbs.twimg.com/media/BXMvXN2CQAEnZ4j.jpg
10/22/2013 5:51:10 PM Chris.OBrien
10/22/2013 5:51:11 PM Chris.OBrien
10/22/2013 5:51:12 PM Chris.OBrien
10/22/2013 5:51:13 PM Chris.OBrien
by Jessica Lessin via twitter retweeted by jguynn 10/22/2013 5:51:50 PM
Theme of Apple event: making software free to drive more sales of $$ hardware. Period. $AAPL #Apple
by Chris O'Brien via twitter 10/22/2013 5:52:01 PM
Cue: Now one lets you do what you can do with Keynote in any other app.
by Chris O'Brien via twitter 10/22/2013 5:53:47 PM
Cue getting humiliated during Pages demo: http://pbs.twimg.com/media/BXMwBCdCAAAjQa6.jpg
10/22/2013 5:54:23 PM Chris.OBrien
10/22/2013 5:54:25 PM Chris.OBrien
by benparr via twitter retweeted by jguynn 10/22/2013 5:54:25 PM
I, for one, wouldn't subscribe to EDDY magazine. But I'll take JONY magazine every day of the week.
by Chris O'Brien via twitter 10/22/2013 5:54:46 PM
iWorks will also allow for collaborative editing.
by GlennF via twitter retweeted by jguynn 10/22/2013 5:55:52 PM
Seriously. If Steve Jobs were alive, this particular demo would be happening over his dead body.
by Danny Sullivan via twitter retweeted by jguynn 10/22/2013 5:56:21 PM
Apple event had devolved into a PowerPoint about Keynote
by Chris O'Brien via twitter 10/22/2013 5:56:48 PM
All iWork apps now free with purchase of new Mac or iOS device. Available today.
by Chris O'Brien via twitter 10/22/2013 5:57:04 PM
20 Apple apps total being updated today.