Jason Schwartzman and Reggie Watts saying goodnight.
At its peak #YTMA hit 180,800 tweets per hour.
Via Jessica Gelt
The future looked promising for the brand new awards show.
And then everything went downhill.
In the days leading to the show, much had been made of webcast director Jonze’s promise that the show would be unscripted and very much off the cuff. This could be good or bad, speculated the many interested parties.
Scripts, it turns out, were invented for a reason. (Read complete story here.)